Fairtrade changes the way trade works through better prices, decent working conditions and a fairer deal for farmers and workers in developing countries. By choosing Fairtrade products, people can create change through their everyday actions, and farming communities can improve their lives and invest in their future.
THE GROWTH IN FAIRTRADE
Your customers are now much more aware and interested in where their food comes from, who grows it and how. This trend is putting businesses in the spotlight as consumers want to know that farmers and workers are not facing exploitation. It means ethical consumption is growing fast. In 2019 Canadian consumer demand for Fairtrade products means that they are now significantly outperforming their conventional counterparts. In addition, the FAIRTRADE Mark is now recognized as the most trusted ethical label globally.
WHAT ARE THE BENEFITS FOR MY BUSINESS?
Corporate behaviour is under intense scrutiny by an increasingly discerning public who make ethical choices when spending their money. Integrating Fairtrade into your business by switching to Fairtrade purchasing is a highly effective way of showing your customers that you care, and potentially attracting more customers. Switching to Fairtrade also adds a feel-good factor for staff. Offering Fairtrade products to your staff and customers is a great way to demonstrate that you are a caring business as the FAIRTRADE Mark has a high level of recognition and consumer confidence.